Daewoo Forklifts West Virginia

Start-up of the forklift business
In the late 1960s, Korea promoted a nationwide expansion of the industrial machinery industry. During that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. began to bring in assembled forklifts and sell them to big business organizations, the armed forces and state-run companies. During 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The company established sales and service outlets throughout the nation and, a few years later, opened its very own forklift production factory. Quality improvement and product development through constant technical training were the primary focus of the plant.

Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift industry rapidly increased to 90 percent. By the 1980s, the company's sales increases and technological improvements had drawn the interest of the American company, Caterpillar Industrial Inc. The two companies entered a joint-venture project in the early part of the 1980s to deal with competition faced by Caterpillar within the US forklift market. Daewoo's forklift sales skyrocketed and a new plant was built in 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts for export. In the early part of the 90s, Daewoo went global with a worldwide sales network. New kinds of forklifts were developed as an independent brand name utilizing Korean technology.

Development of new models
The G5 series was the very first series of proprietary models, developed during 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. Many durability and performance tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of major parts. These centers have acquired global respect.

Well-known for its operator comfort and low environmental impact is the G5 series. The G5 is recognized all around the world for being reliable, operator friendly and durable. The series rated high among clients in after sales, large-scale surveys as part of a consumer-oriented advertising strategy for these models.

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